Why projects fail
Projects don't fail because of lack of planning. Projects fail due to lack of insight. That's why it is essential to involve team members in the decision making process. read more
What we do
We specialize in starting up and delivering creative projects in the domain of
- web
- ICT
- telecom
Our no-nonsense approach turns even the most daunting projects into great team achievements.
Mobile Vikings
Free internet access on your mobile phone. With this 1 unique selling point, Mobile Vikings kickstarted the demand for mobile data in the Belgian prepaid SIM card market.
Project description
In a collaboration with KPN Belgium (consumer brands: Base, Jim Mobile, Allo RTL) we defined the offer and brought it to market in a unique way: Online only, no scratchcards, no reseller channels. The "we're different than other operators" message is well received by both users and media. Mobile Vikings benefits a lot from word of mouth publicity.
It was a strategic choice to focus on user experience and customer interaction instead of on traditional marketing. This lead to a communications strategy where Facebook & Twitter are more important than telephone support and barnum campaigns. The direct communications with endusers also serves as an excellent input for product improvements. Mobile Vikings continues to be guided by what users really need.
Project result
1 year after entering the market, Mobile Vikings has a strong following. The booming market of prepaid mobile data means Mobile Vikings will continue to gain market share from competing mobile operators.
Role of Delmot
- business concept
- marketing management
- product management
Delmot assisted in
- operations management
