5 billion mobile subscribers, all playing games on their phones. Half of them are girls, yet there are no games aimed at them. Minifizz wants to be just that: games for girls.

Project description

The project was an initiative of the inventor of the Minifizz virtual world, Sabine Allaeys. In order to take her concept to market, she looked for a partnership with a mobile phone manufacturer. We guided the project from concept over business plan to partnership with Siemens Mobile Phones (later sold to BenQ). During the partnership, 5 different games were conceptualized, developed and brought to market, all using the Minifizz world and the different characters. To ease distribution, a deal was made with a major distributor, which brought Minifizz to the portfolio of several European operators.

Project result

Minifizz was successfully brought to the market under funding of Siemens Mobile Phones. It later went an independent course when Siemens sold it's mobile phone business and is now available as a game, brand and concept for mobile operators.